Paid channel advertising is anything you’ve likely encounter in some form or an alternative. Other names for this topic include Search Engine Marketing SEM, online ads, or pay per click PPC marketing. Very often, dealers use these terms interchangeably to explain an analogous idea — site visitors bought via online ads. Marketers commonly shy clear of this technique because it costs money.
This attitude will put you at a significant drawback. It’s not rare for agencies to run PPC campaigns with uncapped budgets. Why?Because you should be producing an ROI anyway. This post walks during the basics of how.