First things first, you need to have an offer you will advertise. In other words, an URL you will send Adsterra traffic to. Since it’s your first campaign, I recommend to select a test offer with the most accessible conversion flow. This may be CPI cost per install, a download, or even a click. Sign in to your affiliate network or program and pick the offer you would like to try running on Adsterra traffic.
If you’re hesitating, check the Offers Wishlist on your Adsterra account page on your account. Here we list the examples of high converting offers — just find them in your affiliate network or pick a similar one. You can carry on with the Adsterra campaign setup without tracking conversions. So skip this part and move to the next section if you don’t need this info. But now, I will let myself a slight turn to tell you more about tracking.
When running CPA campaigns, you use trackers not to miss a single conversion fired. And it will be pretty sad to start a campaign and realize that your postback fails to deliver those conversions. So let’s make sure the integration is OK or set it up from scratch. You’re on the Postback setup page. Ok, you matched tokens inside the postback URL.
Now we’re ready to carry out a test. Go to your affiliate network and choose an offer. I would advise you to pick an offer with the most simple conversion flow; it will be easier to test if the conversion fires. Generate an offer URL with a parameter SUB ID SHORTaction, which will deliver conversions. I would also recommend you to put the PLACEMENT ID to track traffic from different traffic sources.
It will be especially helpful for your further campaign optimization. By the way, you can always check Adsterra tokens in our FAQ. Now move to your Adsterra account. On the Conversion tracking page, find STEP 4 and paste the offer URL with all tokens you need. Next comes the pricing type — we have CPM, CPA, CPC as available options.
When you run offers with fast conversions, then my advice is to pick the CPA pricing. You will only pay for actions completed. Installs, trials, downloads, single and double opt ins SOI and DOI are fast conversions. Even a click can be a conversion!When your advertiser demands deposits, double deposits, or any other complex conversion, I’ve got a life hack: always buy traffic with the CPM model. It allows for more extended tests, it helps you distribute budgets catching as many conversions as possible and eventually it can be cheaper than you expected.
Paste your offer URL with all macros you need to track. I will definitely recommend to use PLACEMENT ID along with the obligatory SUB ID SHORTaction. Oh, and the COST CPM macros is necessary if you want to apply our smart Custom Bid feature that helps you spend wisely on those sources that send you the best traffic. Remember I advised you to take some screenshots?Here’s why. Under the Offer URL field, you can attach the previews of a landing page and a prelander.
Our moderators always check landing pages to match our policy. We emulate the targets you set to check your links, but sometimes it can be a tricky task. But with screenshots attached, you can verify your campaign faster. If you run a Smartlink campaign please attach several screenshots of all offers you have in rotation.
