The 3 Most Popular Types of Online Product Marketing Strategies
Online marketing strategy is an effort made to market a product or service using internet media. Please note, that the number of internet users has exceeded half of the population in Indonesia, which is around 137 million people. This figure shows a tremendous market potential. Therefore, you need to know the following most popular marketing strategies.
Content marketing is a type of marketing strategy that relies on websites to display content, both in the form of photos, videos, writing, and others. The goal is that potential customers can get to know more about your product.
One habit that is often done by consumers is finding out the product to be bought first. Therefore, a marketing strategy with this model is very appropriate to be applied.
Why right? Because potential customers tend to find information about a product directly from the product’s website in question, so you can be more flexible in shaping the perspective of the consumer as you want.
In content marketing you should not be overt in advertising, because consumers tend to avoid ads that are too straightforward or straightforward. Make semi-advertorial content. This method is usually effectively applied to writing type content.
For example, if you sell beauty products, then make content about tips so you can look beautiful or tips on using eyeliner. After that, then you can convince consumers that your product can make consumers look more beautiful.
Content marketing is very closely related to website marketing, which requires you to pay attention to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) which aims to make your website occupy the top position of the search page, so that more visitors can come.
The fundamental difference between the two is the method used. SEO needs to do keyword optimization so it takes a long time for your website to be in the top position, while SEM is suitable for those of you who want an instant way, of course by spending a number of costs.
Mobile marketing is a type of marketing strategy that utilizes mobile devices such as smartphones or tablets. If in the past this marketing model was often done via SMS, now the types can vary.
Please note that online purchases made through mobile devices have more than 60% of the total transactions. This means, you need to pay special attention to this sector.
One way that can be done for example is by redesigning the appearance of the website so that it becomes more user friendly when the website is accessed via a mobile device. That way, consumers will feel more comfortable to surf on your website.
Another way you can do for example is by developing a mobile app for smartphones. This method is quite effective if you already have a lot of products and have a strong consumer base.
Social Media Marketing
Based on research conducted by We Are Social – a British media company, which works with Hootsuite, there are around 130 million Indonesians who actively use social media, with an average duration of use reaching 3 hours 23 minutes every day.
Social media is very effective to be used to market your products on the internet. Facebook, for example, is the most active social media user in the world. Not surprisingly, Facebook is the most promising place to market your product. Apart from Facebook, other social media like Instagram and Twitter are equally popular. Choose the one that best suits your needs.
By using the right strategy, the benefits will also increase. After the marketing process goes well, you need to develop the business to be even more developed. For example by increasing your website visitors by placing online advertisements. You can apply it by advertising through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.