Robert is the founder and chief strategy officer of The Content Advisory, the schooling and consulting group for The Content Marketing Institute. Robert has worked with more than 500 agencies, including 15 of the Fortune 100. He’s provided content material marketing and strategy advice for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill and Melinda Gates Foundation. Robert’s third book – Killing Marketing, with co author Joe Pulizzi has been called the “book that rewrites the guidelines of advertising.
” His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for retailers to steer business innovation in the 21st century. ” Robert’s first book, Managing Content Marketing, spent two weeks as a top 10 advertising and marketing book on Amazon. com and is generally regarded to be the “owners manual” of the content material advertising process. You can meet up with Robert on his time-honored podcast The Weekly Wrap. Follow him on Twitter @Robert Rose.