Pacer won the very best honor of Best in Show in the enterprise to company class for its Smoother Moves Calculator at the 2011 TMSA Compass Awards. According to Kish, the TMSA Compass Awards are great because it’s a non political, independently judged peer awards application. “The winners are chosen based on the merit of their programs or initiatives that are supplied in their Compass Award entries,” he said. “We were up towards one of the crucial top shelf companies in the industry which have much larger budgets than we do. You don’t have to have the largest budget to do the good work and be recognized.
”In addition to the neutral system of the awards application, Kish stated that successful a Compass Award validates your company’s work. “What is healthier than your peers saying your crusade or project is the Best in Show or the good in its category?” he said. One of the biggest benefits Pacer has seen by being concerned with the Compass Awards is how the awareness raises the price of its advertising team in the eyes of Pacer’s executives. “Our CCO is being invited to webinars and podcasts. We are now starting to be seen by our clients as thought leaders in the industry,” he said.