Terms In Advertising That You Must Know
If you are day-to-day dealing with work in the digital field, maybe you are familiar with the terms commonly used, especially to show about measurement. Although it has become a jargon that is usually heard everyday, not a few also may not be fully familiar with the terms commonly used in the digital advertising industry. Digital advertising usually includes advertisements that appear on websites, social media and smartphone applications; but with the latest innovations in the world of advertising, outdoor advertising is also now using calculations with digital technology. Please check this jargon one by one!
If you are day-to-day dealing with work in the digital field, maybe you are familiar with the terms commonly used, especially to show about measurement. Although it has become a jargon that is usually heard everyday, not a few also may not be fully familiar with the terms commonly used in the digital advertising industry. Digital advertising usually includes advertisements that appear on websites, social media and smartphone applications; but with the latest innovations in the world of advertising, outdoor advertising is also now using calculations with digital technology.
Impression is how much ‘content’ you see. If a few decades ago, the highest value of a brand was judged if the ads could appear in mass media such as TV or radio. In those days too, impressions were difficult – or expensive to do because they had to do media research to see how many people saw or heard these shows and based on how many times the advertisement was played. There is no guarantee of exact numbers for that. Entering the digital era, impression is how many ads are displayed on a user’s gadget screen.
Reach or Reach is a determination that is far more appropriate to consider in buying advertising media. In digital, reach ‘tells’ how many different people visit your website and see your ad. Typically, users who see an ad are counted as unique visitors per month or unique visitors per month; where those who visit ad impressions, even though they see several times a month, are counted once or as one visitor, so it is more accurate to determine how many people are exposed to this ad. This range determines how far and how many ads you reach the audience in the area or city you want.
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Admit it, if you froze in the office, you must be stealing time for online shopping or browsing? Well, your browsing on the internet is usually targeted by advertisers or marketers to make you the target consumer. By utilizing user information, browsing habits, and shopping patterns, advertisements are then presented to people in targeted ways. For example if you want to go on vacation, you start looking for flight tickets. Even though you haven’t purchased it, then you will often get advertisements for tickets, hotels, and even beach clothes for the next few weeks. This is what is called Contextual Targeting. Contextual targeting is usually done based on shopping and geographic behavior, where targeting is usually more accurate and immediately occurs shortly after the user’s information is recorded. In outdoor advertising, contextual targeting can be done by determining the location of the street to be targeted and determining the behavior and demographics of consumers in the region.
Have you ever heard the saying “the pen is sharper than the sword” or not? Yes indeed, it’s really old. But this proverb shows that words can be stronger than weapons though. Words in advertising are very important, both online and offline advertising. In advertising, important words in marketing are called keywords. Advertisers choose certain words or phrases, and ads are expected to appear when someone is searching for those keywords. Keywords do not have to directly mention the name of the product, it can be to the surrounding behavior or category. For example, if you are trying to sell roses, you can choose “Mother’s Day Gifts” and even “valentine chocolates” as keywords related to the products we will be offering. factors that need attention, you know.
CPC / CPM / CPL / CPA
These four terms are usually found when offering or buying media online. CP stands for ‘cost per’, and the third letter shows the basis of how you pay for advertising.
CPC(Cost Per Click): This term means cost per click. This means you will pay a fee every time someone clicks on your ad.
CPM(Cost Per Mille): This is the cost to show ads and the amount you will pay to show per 1,000 ad impressions to the audience. M is short for mille, or thousand.
CPL (Cost Per Leads): This term stands for cost per lead, which means how much you pay for each click that turns into a quality lead (potential customer).
CPA(Cost Per Acquisition): The most expensive of all CPs is CPA or cost per acquisition. CPA is determined by dividing the number of new customers you get into digital advertising costs.
Advertising media such as Froggy Ads can be chosen to display advertisements widely, move, draw attention to brand awareness, as well as be measured by a digital approach from impression, reach, to targeting. With Froggy Ads, your brand will benefit more and more plus!