Black Tie Ski Rentals Rental Policy
Last revised on July 27, 2018
Your privacy is important to us. Please read below to learn how we at Black Tie Ski Rentals, LLC (“Black Tie”) collect, use,
and secure your personal information. Our goal is to provide you with the best booking experience possible and we are
committed to protecting your privacy and creating a safe and secure online environment for anyone who visits and books
on our website, located at www.blacktieskis.com. Finally, it describes your choices regarding the use, access and correction
of your personal information. By using the Site you agree to the terms of this Privacy Statement and you expressly consent
to the collection, use and disclosure of your Personal Data as described herein
Information Black Tie Collects From You
We collect information from you, including information that directly or indirectly identifies you (“Personal Data”), to provide
you with better services. In some cases, the information we request may be Personal Data in order to fulfill an order
and enable you use certain services on this Site. For example:
When you place an order for ski/snowboard rentals or other products, we request certain Personal Data from you on our order
form. You must provide contact information such as:
General Lead Renter Information
- first and last name
- email address
- phone number
- billing address
- financial information such as credit card number, expiration date and security code.
- first and last name, gender, height, weight, shoe size, age, ski/snowboard ability level, and lodging property during
The primary use of this information is for billing purposes and to complete the transaction / rental fitting. If we have
trouble processing an order, we will use this information to contact you.
If you create an account, you must provide your first and last name, email address and a password. In some cases, you might
also provide a mailing address, phone number. We retain information on your behalf, such as itineraries or other files
that you store using your account.
In addition, we will also collect the personal information that you provide when you:
- register to use our Website or use certain features of our Website
- utilize a social media platform
- enter a competition or promotion or respond to a survey
- contact us through our website or live chat
- provide information in public forums
In addition to information we collect to complete a purchase, when you use our Site we automatically collect information
which helps us improve our Site. We do not link this automatically collected data to other information we collect about
you. We gather this information to analyze trends and performances over time to make our Site and services more useful
to you. Black Tie uses third-party service providers to help us gather and analyze information about our customers.
These service providers are contractually restricted from using your information in any manner other than in helping
us to provide you with the products and services available on our Site. For example:
We collect the type of device you use, operating system version, and the device identifier (or “UDID”). We collect your location
based information for the purpose of locating a ski resort that you may be searching for in your area.
For all Black Tie visitors — not just registered users — our servers collect information about your Site visit, such as IP
address, browser type, domain names, operating system, access times, duration of visit, referring URL, platform, new/repeat
information, timestamp and exit page information. We associate this information with Personal Data about you if you
have registered on the Site.
We, along with our marketing service providers use automatic data collection tools, which may include web beacons, cookies,
embedded web links, and other commonly used information-gathering tools to analyze trends, administer the site, track
users’ movements around the site and gather demographic information about our user base as a whole. We may receive reports
based on the use of these technologies by these companies on an individual as well as aggregated basis. You can control
to access or utilize all areas of our website.
Private-label Partner Websites
In addition to receiving user data from the Site, we may receive Personal Data about you from companies that provide our
services by way of private-labeled websites or companies that offer their products and/or services on our Site. We may
add this information to the information we have already collected from you via our Site in order to improve the services
We may also collect Personal Data at other points in our Site that state that Personal Data is being collected.
If you add guests to your account, we will collect information from you about additional guests such as their first and last
name in order to facilitate the booking of group purchases. When you provide us with personal information about your
contacts we will only use this information for the specific reason for which it is provided. Added guests or users whose
personal information was provided may contact us at
[email protected] to request that we remove this information from our database or remove the information yourself
by visiting your account. To delete your account data, contact us at
[email protected]. In the event that you choose not to provide personal information, we may not be able to
provide the delivery service to you or respond to your other requests.
How We Use the Information You give Us
The data we gather is used to process your purchase, respond to your requests, contact you if problems arise and, if you
have selected to receive them, send you promotional messages. We use this information to:
- Enable you to use our website.
- Identify you as a user in our system.
- Provide improved administration of our Site and services.
- Send you administrative email notifications, such as security or support and maintenance advisories.
- Detect and prevent fraud, spam, abuse, and other harmful activity.
- Conduct risk assessments.
- Personalize or customize your experience in a number of ways, for example, by displaying search results near you or
showing ads based on your search and booking history.
- Provide customer service.
- Send you promotional messages, marketing, or other information that may be of interest to you based on your communication
- Target content on our Site to more closely match your interests.
How Your Information is Protected
We take several measures to ensure the integrity and confidentiality of all information we collect from our customers. When
you enter Personal Data on our order forms, or our registration, we encrypt that information using Transport Layer Security
We also require you to enter a password to access your Account and follow generally accepted industry standards to protect
the Personal Data submitted to us. We follow generally accepted industry standards to protect the Personal Data submitted
to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic
storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal
Data, we cannot guarantee its absolute security.
If you have any questions about security on our Site, you can contact us at
With Whom Your Information May Be Shared
When you make a purchase with Black Tie, the Personal Data you provide will be shared with the third parties necessary to
complete your purchase transaction, all of which are required not to use your information other than to provide the
services requested by Black Tie.
To charge you for your transaction, we share your name, billing address, and credit card number with the credit card authorization
Black Tie may also share your Personal Data with third party service providers to conduct quality assurance testing, to facilitate
the creation of accounts, to provide technical support (including through live chat software) and to provide other services
to Black Tie.
Sharing Non-Personal Data
From time to time, we may share general statistical information about our Site and visitors — such as number of visitors,
aggregate and non-personally identifiable demographic data, number and type of goods and services booked, etc. — with
our third-party advertisers and partners. However, we do not reveal your name, address or other Personal Data for anything
other than the use it was originally intended without giving you the opportunity to opt-out of the disclosure.
Sharing Personal Data by Law
Regardless of any choices you make regarding your Personal Data, in certain situations, Black Tie may disclose information
about you to others if we have a good faith belief that we are required to do so by law or legal process or in response
to lawful requests by public authorities, including to meet national security or law enforcement requirements, to respond
to claims, or to protect the rights, property or safety of Black Tie or others. This includes, but is not limited to,
customer fraud, technical malfunctions or abuse of our network or systems. We also may provide customer information
to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course
of business. Except as otherwise stated above, Black Tie will not disclose your Personal Data to any third party without
This Site contains links to other sites that are not owned or controlled by Black Tie. Please be aware that when you click
on a link to any other website or location, such as a payment processing site, you will leave our Site and go to another
site and another entity may collect Personal Data from you. Black Tie does not control or review these outside sites
or content and is not responsible for the privacy practices of such sites. This Privacy Statement applies only to information
collected by this Site.
Affiliates and Acquisitions
We may share some or all of your Personal Data with: (a) our subsidiaries, joint ventures, or other companies under common
control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Statement, and(b) potential
purchasers or investors in the company subject to confidentiality obligations by such entities. In the event that Black
Tie or substantially all of Black Tie’s assets are acquired, customer information may be transferred to Black Tie’s
successor company. In the event such a transfer occurs, your Personal Data will be subject to the same protection as
it was prior to the transfer.
What Choices Are Available?
If your Personal Data changes, you may update it by making the change on the My Account section of the Site.
You have the right to access, rectify, download or erase your information, as well as the right to restrict and object to
certain processing of your information. If you would like to exercise such rights, send an email to
[email protected]. We will consider your request in accordance with applicable laws.
Our web site may offer publicly accessible blogs or community forums. You should be aware that any information you provide
in these areas may be read, collected, and used by others who access them. To request removal of your Personal Data
from any of our blogs or community forums, contact us at
[email protected]. In some cases, we may not be able to remove your personal information, in which case we will
let you know if we are unable to do so and why.
Social Media Features and Widgets
Our web site may include social media features, such as the Facebook button and widgets, such as the Share This button or
interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting
on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are
either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by
Black Tie adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. We
partner with a third party ad network to either display advertising on our web site or to manage our advertising on
web sites to provide you targeted advertising based upon your interests.
Children are not eligible to make purchases on our Site and we ask that anyone under the age of 18 not submit any Personal
Data to us. Black Tie does not knowingly collect Personal Data from anyone under the age of 18 except if this information
is provided by a parent or legal guardian for the sole purpose of renting ski or snowboard equipment.
Notification of Changes
This Privacy Statement is subject to occasional revision, and if we make any material changes in the way we use your Personal
Data, we will notify you by sending you an email to the last email address you provided to us and/or by prominently
posting notice of the changes on our Site. Any changes to this Privacy Statement will be effective upon the earlier
of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following
our posting of notice of the changes on our Site. These changes will be effective immediately for new users of our Site.
Please note that at all times you are responsible for updating your account to provide us with your most current email
address. In the event that the last email address that you have provided us is not valid, or for any reason is not capable
of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute
effective notice of the changes described in the notice. In any event, changes to this Privacy Statement may affect
our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to
permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that
you wish to deactivate your Account with us. Continued use of our Site or service, following notice of such changes
shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.
Opt Out Opportunity
We provide you the opportunity to opt-out of having your Personal Data used for certain purposes when we ask for such information.
If you no longer wish to receive free newsletters or promotional communications from us, you may opt-out of receiving
them by following the instructions included at the bottom of each communication, by emailing us at
[email protected] or unsubscribing from any of our email communications. You cannot opt out of receiving transactional
emails related to your account or your use of the Site.
To opt out of push notifications, if applicable, please go to device settings to turn off notifications. You may opt out
of location based services at any time by editing the setting at the device level.
If you have questions or concerns regarding your privacy or security on our Site, feel free to contact us by email or postal
mail. Our customer care associates are available to answer your questions or address your concerns.
Black Tie Ski Rentals, LLC.
1625 Mid Valley Dr. #1 – 144
Steamboat Springs, CO 80487
Black Tie Entities Covered by This Policy:
Black Tie Ski Rental of Breckenridge, LLC
Black Tie Ski Rental of Telluride, LLC
Black Tie Ski Rentals of Crested Butte, LLC
Black Tie Ski Rentals of Mammoth Lakes, CA Inc.
Black Tie Ski Rentals of Park City, LLC
Black Tie Ski Rentals of Steamboat, Inc.
Black Tie Ski Rentals of Sun Valley, LLC
Black Tie Ski Rentals of Whistler (2010) Inc.
Black Tie Ski Rentals of Winter Park, LLC
Black Tie Ski Rentals, LLC
Leonard Sports LLC (DBA: “Black Tie Ski Rentals of Aspen”)
Bristow Sports, LLC (DBA: “Black Tie Ski Rentals of Vail and Beaver Creek”)
D.A. Boyd LLC (DBA: “Black Tie Ski Rentals of North Lake Tahoe, LLC”)
JMR Sports Services LLC (DBA: “Black Tie Ski Rentals of South Lake Tahoe”)
Red Carpet Ski Rentals, LLC (DBA: “Black Tie Ski Rentals of Big Sky”)
VIP Ski Rentals Alberta LTD. (DBA: “Black Tie Ski Rentals of Banff”)