Telemarketing Mistakes to Avoid
In the digital era like today, there are still companies that use the phonephone as a marketing medium. There are different kinds of marketing, but the telephone is one type of marketing that is a little less popular these days. With the increasing number of internet and social media, most marketing has shifted to social media or the internet. Some consumers find product marketing using the telephone to be annoying in today’s all internet era. But still, some companies use telemarketing as a means of marketing their products.
One of the reasons why telemarketing is still used by companies is because telephones use a 2-way communication system and this 2-way communication strategy is more effective than others. Especially if the marketing process is to offer products. Of course, 2-way communication is needed to find out the feedback from potential customers who get offers.
Therefore, telemarketing marketing strategy must use the right strategy so that potential customers continue to communicate in two ways. Besides, the right telemarketing process with the right coverage will certainly facilitate the product marketing process. The marketing strategy designed for telemarketing must be really precise so as not to damage the company’s image and make the company lose customers.
Telemarketing Mistakes to Avoid
Telemarketing is one way of promotion that is still considered effective apart from advertising in the general media. Telemarketing is defined as marketing or socializing products or services over the phone. Telemarketing itself was originally a well-liked term within the 1970s. Historically, telemarketing was used to promote a product over the telephone. Apart from promoting products, telemarketing is also used to offer something to potential customers.
At that time, telemarketing was dominated by women. The reason is that therein year, women were classified as workers with low wages. And women have more soft and polite voices. Because that year the advertising industry was on the rise, the telemarketing profession grew more and more.
Currently, many companies use telemarketing services, either outsourced or handled directly by the company. Telemarketing work is additionally quite easy because it are often wiped out the office or elsewhere as long as there’s a telephone network. Although telemarketing work is relatively easy, some pins must be considered so that errors do not occur, such as:
Contacting potential customers at the wrong time will irritate potential customers. This error is quite often made by telemarketers. Calling potential customers at the wrong time will result in the phone being ignored. Each potential customer must have a different activity. You cannot choose just one occasion for all potential customers. Some consumers are free in the morning, some in the afternoon. Understanding the proper time to call potential customers can make the telemarketing process simpler .
2. Improper database
Another common telemarketing mistake is an incorrect database of prospects. Usually, companies neglect to update data on their potential customers. So that when a telemarketer contacts a potential customer, the telemarketer makes an error related to their database. This could have fatal effects on the company. Because every telemarketing that is done, must bring the company image. Apart from tarnishing the company’s image, this error also costs phone costs.
3. One-way communication.
Lots of consumers avoid telemarketers because they feel annoyed. Usually, this is caused by telemarketers who communicate in one direction. Telemarketers control the conversation without letting potential customers speak or respond to offers. For consumers to feel valued and successful telemarketing, create two-way communication that allows potential customers to respond to your explanations. This two-way communication is useful for building consumer closeness to producers.
4. Maintain privacy
In some cases, telemarketers often coerce potential customers over the phone. For example, by asking for another number that can be reached when regular numbers cannot be reached. This is what causes potential consumers to be uncomfortable with telemarketers. Another example that violates consumer privacy is by continuing to offer products even though potential customers have expressed no interest. Things like this make consumers lazy to accept telemarketing calls.
5. The target audience is not right
The importance of determining the proper target market will make the telemarketing process smoother. Make sure before making a call, the data from potential customers is complete so that there are no errors in the telemarketing process, especially mistakes in targeting the target market.
Effective telemarketing requires at least 2 steps. The first telephone or the first series of phones explained the needs of the consumer. The second telephone or the second series of phones serves to motivate consumers to buy products. So telemarketing telephone series will be more successful if a telemarketer understands the target market and can explain what potential customers need. Compared to simply explaining the features of a product that make potential consumers feel bored of listening and telemarketing is not effective.
In the digital era like today, telemarketing is typically used as a mixed strategy of digital marketing strategies. The combination of email marketing or social media and telemarketing is considered more effective because, in addition to 2-way communication, this marketing strategy also gives potential consumers the freedom to choose the products or services they will choose.
It is not uncommon for many companies to advertise on social media or the internet and include telephone numbers that can be contacted so that potential customers can decide when is the right time to call and what to ask. In this way, consumers will feel in full control of the products they choose without having to listen to telemarketing chats that they think are boring.
But that doesn’t mean telemarketing work will be easier with this strategy. Precisely because telemarketing is in the last position in this marketing strategy, the demand for potential consumers to buy products is getting bigger. Considering that consumers have educated themselves and added insight about products, the next telemarketing task is to make purchases from consumers successful.
Therefore, the telemarketing profession requires good communication skills so as not to spoil the purchase moment of potential customers. Apart from good communication skills, it is better if a telemarketer puts his position in the position of the consumer. Instead of talking about dozens of product features that would be difficult for potential customers to understand, it would be better for telemarketers to use language that is easy for potential customers to understand. Because not necessarily a consumer immediately understands the explanation of telemarketing in one call.
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