Targeting at scale with curated in app inventory

The means to curate ad stock, in the sort of private marketplaces PMPs, whitelists, or Inventory Packages deal IDs, is a vital choice factor for plenty brands and their agencies. For instance, laptop advertisers have prioritized stock with measurable viewability rates, with publishers obliged to conform, enforce, and alter their page structures to fit advertisers’ threshold requirements. Mobile app builders and publishers have taken note and feature designed their apps to assist viewable, full screen reveal, video and local ad placements that seize their audience’s attention at natural pauses of usage to hold a positive user adventure.

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