Tag: yahoo ad exchange publishers marketplace of america

Know your cookies: A guide to internet ad trackers Digiday

First party cookie First party cookies are dropped by the writer or website owner when a user visits their very own site. If an individual visits a particular writer’s website… Read more »

Let’s talk about Google’s Universal App Campaigns

The big difference with UAC is that you just don’t design individual ads. Instead, Google’s system uses text and assets out of your app’s store listing to design a couple… Read more »