Event based approach can be best understood relating to cart abandonments. According to Baymard Institute, a standard cart abandonment rate is 69. 23%. When an item it’s in an users… Read more »
4 concrete ways to use images to construct linksAs a site owner and self promoter, you want to build links. Images are much more likely to pull in new site… Read more »
Public Relations experts know that one of the most crucial parts of the job is media members of the family, speaking to reporters, editors and bloggers to consider what kinds… Read more »
Brown, Kelly. “SEO: What Is User Intent?” Sanctuary Marketing Group. Sanctuary Marketing Group, 13 Aug. 2014. Web. 27 Jan. 2016. . Jones, Ron. “3 Tips for Understanding and Acting on… Read more »
AppLift is a mobile commercials platform aimed mainly at the mobile games market. They were established in August 2012 by HitFox Group, Kaya Taner and Tim Koschella. The agency is… Read more »
Just because offline attribution is feasible, it doesn’t mean you’ll want to completely abandon online metrics like an eCPA. Tracking key online activities continues to be useful as a proxy… Read more »
Good article!I’m currently testing out GA’s IP anonymizing answer which obfuscates the last octet returning only 0. So, 168. 1. 10. 0/255 will all appear as 168. 1. 10. 0…. Read more »
That may sound obvious, but in apply it’s quite alternative from what many businesses are doing on social media. Lots of companies start off with a broad idea of who… Read more »
Over half of common restaurant goers turn to their smartphone first when deciding where to eat, so mobile Facebook ads are an ideal fit for this industry. Facebook store visit… Read more »
Moderated by Berry Liu from Bloomberg News, Tim, together with Greg Raifman, President, Rubicon Project, Scott Howe, President and CEO, Acxiom, Eric Franchi, Co founder, Undertone and Mark Zagorski, CEO,… Read more »
