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Online Dominates European Advertising; Ligatus Launches in UK ExchangeWire. com
The IAB Europe AdEx Benchmark study looked at the net ad market in response to three classes: Display, Search, and Classifieds and Directories. Overall, all studied markets recorded growth, with 20 markets…
What is OTT advertising? Benefits and Challenges of OTT Ads
Video Player Ad Interface Definition VPAID tags build on the functions of VAST they make the ad interactive and add metrics. However, there is a giant caveat: sewing is not an option…
