Digital marketing, as defined by Philip Kotler and Dan Armstrong, refers to the use of digital channels, such as social media, websites, and search engines, to promote products or services to target customers. It is a cost-effective and measurable way for businesses to reach their audience and increase their brand visibility. Today, digital marketing plays […]
Digital marketing has become an integral part of modern businesses and their marketing strategies. One of the most influential figures in this field is Philip Kotler. He is widely regarded as the father of modern marketing and has written extensively on the subject. One of his notable contributions is the “Digital Marketing Definition By Philip […]
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Digital marketing, defined by Philip Kotler and Dan Gary, encompasses the use of electronic media to promote products and services. It is a continually evolving field that has gained significant traction in recent years due to the increased reliance on technology and internet connectivity in our daily lives. In the ever-changing landscape of advertising, digital […]
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