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The challenges of digital reach in African markets Blog MEF

Now getting back to advertising and audience making plans. Unfortunately main advertising and marketing systems like Google Display Network doesn’t reach those customers using feature phones. When in 2009 Google… Read more »

How to eliminate enterprise shadow IT CIO

Gartner experiences have found that shadow IT is 30 to 40 % of IT spending in large organizations, and our research at Everest Group finds it comprises 50 percent or… Read more »