Tag: doubleclick ad exchange adx indicator

Comscore Brings Independent Metrics to Programmatic Buying to.

Beginning today, publishers who’re Comscore clients are able to privately view their very own Trust Profiles in the Comscore interface. This publisher only view gives each writer insight into their… Read more »

How TikTok and Spotify could win through location based marketing

TikTok has an interesting history worth noting here. The app, owned by ByteDance, was centered first as Douyin in 2016 before launching in the United States as TikTok in 2017… Read more »

DSP Blog OrbitSoft

Recently, a shopper operating with our OrbitSoft DSP platform recommended adding the ability of amassing and storingopen source user data, which is discovered in the inquiry for ad viewing, assuming… Read more »

Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni Channel DSP Adelphic

“With significantly higher stock and cost, electronic audio has effortlessly become a primary platform for reaching targeted, engaged audiences at scale, together with laptop, mobile and OTT,” said Nina Harvey,… Read more »

Yahoo Advertising

Compared to 2015, global app usage grew by 11% in 2016. In old years, we’ve seen all app categories grow in tandem; though, for 2016 year the tale is different…. Read more »

Things To Know About Invalid Clicks on AdWords Campaigns

Invalid clicks cost sellers thousands and thousands in lost revenue and opportunity annually. If you’re operating AdWords campaigns it’s imperative to plug this advantage drain of your advertising and marketing… Read more »