Cross-platform advertising refers to the practice of delivering advertising messages to consumers across multiple channels or platforms. It can include traditional media such as television, radio, and print, as well as digital platforms like websites, social media, and mobile apps. This approach allows advertisers to reach a broader audience and increase the effectiveness of their […]
Cross-platform advertising, as defined by Philip Kotler, refers to the practice of promoting products or services through various platforms and channels. These platforms could include social media, mobile apps, websites, television, radio, and print media. By reaching audiences across multiple platforms, advertisers aim to maximize their exposure and increase their chances of reaching their target […]