Tag: cpa program bca

Moving Beyond Mobile App Cost Per Install: The Benefits of CPX Bidding

The second advice we’ve is use analytics in apps to closely drive through any consequences. The reason to say that is to define the right outcome metric, define the proper… Read more »

Is The “Last Click Wins” Model Best For Your Affiliates?

The “last click wins” method of awarding affiliate commissions means that whichever associate is guilty for placing the most up-to-date cookie on a user’s machine is offered 100% commission for… Read more »

Rubicon Project To Acquire Chango – Will Bring Access To An Additional $ Billion Of Intent Marketing Spend To Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives Rubicon Project

“The team at Chango has done an incredible job engineering and deploying their intent advertising and marketing generation; they have built great products and a stellar team,” commented Frank Addante… Read more »

What Our Goodway Pros Know: Working From Home Tips

Make your calendar visual and stay to your colleagues’ radar. In a remote work atmosphere, it’s essential to overcommunicate and inject all you write and say with more character than… Read more »

Best AdvertServe Alternatives and Competitors

Adzerk’s APIs make it easy for engineers and PMs to build their own server side, fully custom designed ad server. Top e dealers and user groups use Adzerk to build… Read more »