Pay per click advertising is a highly targeted and beneficial advertising and marketing tool, but in order to keep in mind how it’s working for you, there are certain metrics you want…
Tag: cpa fees schedule
Mobile Apps As A Proxy For Audience In The Age Of Gdpr: A Case Study Rubicon Project
When it involves advertising, it’s all about knowing your viewers. But recent advancements around the industry and around the globe are forcing advertisers and publishers to reconsider how they use data in…
Exchange Side Audience Targeting: The New Paradigm TheXchange
Secondly, a much bigger issue is that almost all buyers are ignorant of DSP throttling, which influences 99 out of 103 DSPs we know of. Except for the largest gamers, most DSPs…
