Think about an insurance service who is looking to gain new users. It may be easy to create an audience targeting aggressive coverage suppliers, but how often does one really… Read more »
The IAB Europe AdEx Benchmark study looked at the net ad market in response to three classes: Display, Search, and Classifieds and Directories. Overall, all studied markets recorded growth, with… Read more »
What niche you target together with your application makes a big change to your fulfillment, but your event and attention will likely lead you to focus on a distinctive area…. Read more »