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How to improve your digital advertising effectiveness

At a time when a good deal budget is being invested in the channel, ensuring you receive a major return on marketing investment from digital promoting is essential. And we… Read more »

Partner Spotlight: Benjamin Dick, Director, Data and Ad Effectiveness at IAB, shares top takeaways for publishers and advertisers from IAB’s first Mobile Programmatic Town Hall

That might seem odd due to the fact that mobile media intake had in the past passed laptop. What makes up the distance, you ask?It”s a combination of mobile clearing… Read more »