Tag: ad exchange dsp

Comscore Brings Independent Metrics to Programmatic Buying to.

Beginning today, publishers who’re Comscore clients are able to privately view their very own Trust Profiles in the Comscore interface. This publisher only view gives each writer insight into their… Read more »

A Longitudinal Analysis of the ads. txt Standard Proceedings of the Internet Measurement Conference

Programmatic advertising provides electronic ad buyers with the comfort of purchasing ad impressions through Real Time Bidding RTB auctions. However, programmatic promoting has also given rise to a novel kind… Read more »

MonetizeMore Google Doubleclick Ad Exchange Sign Up AdX

Google Ad Exchange is the only ad trade that offers real time access to major demand resources, plus all the demand of Google AdSense. That, coupled with more complex targeting… Read more »

What is Programmatic Advertising?

The publishers are those who own websites with content that allure site visitors; for instance, a domain equivalent to BuzzFeed News. Publishers sell ad space on their internet sites to… Read more »