SuperMedia and Dex Merge 2012

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SuperMedia and Dex Merge 2012

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Dex Just one Corporation and SuperMedia Inc. right now announced that their Boards of Directors have accepted a definitive settlement less than which Dex One particular and SuperMedia will merge in a inventory-for-inventory merger of equals, building a national company of social, community and mobile marketing answers as a result of direct interactions with area firms.

On closing of the transaction, Dex One shareholders are anticipated to have about 60 percent and SuperMedia shareholders are predicted to own somewhere around 40 percent of the combined organization.

Two ugly firms with a dim long term get married and make a person large hideous company with an even uglier long run.

Why? It was prepared yrs in the past from the getgo. It is no lengthier a rumor.

Idearc and RH Donnelley both of those ended up loaded with credit card debt. Both providers went bankrupt. The Paulson Hedge Fund has a stake in both of those organizations. Both of those corporations expertise bare quick sellers attacking the worth of the enterprise and manipulating the stock cost. So substantially in prevalent it tends to make you assume they are perfect for eachother.

Idearc (one particular of the leftover advertising and marketing names from the “Verizon” model enhancement research) was doomed from the day Ivan (CEO of Verizon) made the decision to spin the firm off with 9 billion in personal debt, without the need of the assets or collateral to back again it up. Idearc’s incompetent management staff has no loyalty to the hardworking people today (and teachers union) who invested in Verizon blue chip stock and subsequently shed it in Idearc stock. But Hedgefunds like Henry Paulson shorted the enterprise and them purchased each Dex and SuperMedia stock after bankruptcy. It was completely timed 2 several years soon after SEC procedures of study course. No IRS penalties for Ivan! Just a bunch of not happy organization homeowners who have a fantastic rationale to detest the yellow web pages.

It is this sort of Crony capitalism that sparked the Tea Get together Revolution… But we at Idearc remembered Scott Klein the CEO ranting about his appreciate of the Hope And Transform Chicago politicians. I want supporting modest organizations like the kinds I have served for the very last 10 years. They despise this marriage.

Appear to believe of it, probably it would be great if they reduced the saturation distribution organization entirely?

yellow webpages upcoming

When I still left SuperMedia in 2009 they still experienced over 80 revenue reps in the regional Dallas revenue business office. Final I heard they are down to significantly less than 10 reps. The organization has lost about 22% of its organization year around yr.

This is a shift to maintain the inventory higher than $1 for every share and keep away from being detailed only on the more than the counter “pink sheets.”

Genuine tiny business online marketing and advertising can take a fewer “protectionist” 12 month deal solution centric focus and a much more holistic transparent customer-facet strategy that focuses on “content advertising and marketing.”

This entry was posted on Wednesday, August 22nd, 2012 at 12:40 am and is submitted beneath Marketing & Marketing and advertising, Issues & Scams, Dallas – Fort Worth print Yellow Webpages, Disgruntled Previous Employee Rants, Regional Print Yellow Page Corporation Information and facts, YellowCrooks.com Information.You can abide by any responses to this entry as a result of the RSS 2. feed.
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