Hosted at the Jacob K. Javits Convention Center from May 1st to the 2nd, Digital Summit NYC is where 1,000 advertising and marketing specialists will gather for considerate discussions and meaningful connections. National brands, agencies, tech pioneers, B2B providers, startups, and more will event over 45 sessions, 2 keynotes, and 1,350 minutes of content. The agenda is full of talks surrounding search, conversion, engagement, B2B vs B2C advertising, data, analytics, content material, and more.
Here are the periods we’re most excited about:AM WORKSHOP: Move Prospects Through the Customer Journey with a Solid Content and Digital Marketing Strategy — Day 1, 8:30am 12:30pmBlake Pappas from Vertical Measures talks in regards to the importance of developing content material that resonates together with your viewers at different stages of the customer adventure. “Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition — Day 1, 3:15pm 3:45pmSusan Wenograd from Aimclear discusses how to navigate the changes on Facebook Ads and go from media buyer to masterful marketer. How to Find, Reach, and Measure Audiences in a Fragmented Media World — Day 2, 10am 10:30amCarolyn Sheflin from Spectrum Reach explains how electronic and television have converged and the way that you may leverage data and concentrated on for outcome based campaign attribution. Looking at Your Customers’ Offline Behavior to Inform Their Online Expectations — Day 2, 11:45am 12:15pmJames Gaubert from 123RF talks about meeting purchaser needs and the way offline shopper conduct can let us build better digital recommendations. How to Leverage Digital and Strategic Partnerships to Reach New Audiences — Day 2, 4:10pm 4:40pmMike Epstein from Cinematic Music Group discusses tangible innovations for outreach and the significance of credibility and brand loyalty when stepping into new markets. See the whole event agenda here.
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