I have had the exhilaration of seeing my guest Rohit Bhargava speak on two separate occasions. I’ve been keen on his Non Obvious trends series for years and I need to say he has been accurate on so many of them. Rohit Bhargava is an innovation and advertising expert and the founder of the Non Obvious Company. He spent 15 years as a advertising and marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best promoting author of six business books and likewise teaches advertising and marketing and innovation at Georgetown University.
He has a new book out, The Non Obvious Guide to Small Business Marketing and not using a big budget, and we’re going to talk about his insights on advertising and marketing today.