Stella Artois goes au naturel, B&Q’s eye-popping billboards, and more

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Stella Artois goes au naturel BQs eye popping billboards and more

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Here’s the most current information, tales, and inspiration from the earth of advertising and marketing – curated by our team in this article at Filestage.

New Stella Artois campaign makes use of comedy and nudity to rejoice Unfiltered beer

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Created by Mom London and Anonymous Content material, Stella Artois has launched a campaign for its new Unfiltered beer. Making use of the tagline, “Beer, au naturel”, the Television set and print advertisements characteristic a city comprehensive of nudists, with conveniently-put props to protect their modesty.

Acquire a peek →

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billboards from B&Q
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Created by Unheard of Innovative Studio and acclaimed photographer, James Working day, B&Q’s most current marketing campaign is impactful and minimalist all at at the time. Every ad exhibits a diverse Do-it-yourself purchase appearing from a cell phone display. This combines with the refined URL and brand to advise that your future Do-it-yourself obtain is just a number of taps absent.

Examine out the billboards →

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CNET rebrand will take inspiration from the golden age of journalism

CNET rebrand
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In an era of deep polarization and partisan information publications, CNET’s rebrand aims to choose audience back to a superior time. Made by New York and San Francisco-based studio, Collins, it functions bold colours and impactful typography that ooze rely on.

Get a closer appear →

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Three manufacturer lessons from the Michelob Ultra person →
Act fast, frame the message, and – most importantly – do the proper detail.

Miller Lite vs. Bud Light: an epic clash →
As fascination in beer wanes, the stakes are bigger than at any time.

Five strategies to deal with the deadline battle →
Split down jobs into lesser milestones to strengthen pace and efficiency.

How Marketo utilizes Hootsuite to increase direct high quality →
Marketo is a major provider of cloud-dependent advertising software. By making use of Hootsuite’s social media applications, they enhanced viewers targeting to improve direct quality for product sales. But that’s not all. They also established up a far more efficient workflow for social chat and CRM, leading to more rapidly response periods that elevated shopper fulfillment to 93%.

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