Sonobi is a supply sided platform as it facilitates extra demand for his or her ad networks, which the sell through agencies and advertisers, on the way to sell income. Sonobi recently introduced a new system where publishers can avert the intermediaries who complicate the commercials market. This new system is called ‘Reactive Segmenting’. According to data, intermediaries can take greater than fifty % of the revenue when an advertiser makes a bid, and the writer accepts the bid. Reactive Segmenting system will enable the advertisers to deal without delay with the publishers.