Some Blog Ad Networks Head Into Maturing Phase – Gigaom

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A look from ClickZ at the maturing of one of the vital most publicized blog ad networks. — Federated Media Publishing: Founded by John Battelle, the agency recently added an automative category and 23 more blogs but will take an expansion breather for a bit to center around the back end and on the sites already in the community. — BlogAds: Henry Copeland’s network is migrating to a far better platform to address more sites and and more ads. Copeland says he’s seeing more small to mid sized agents.

By the ’08 election he plans to offer mini networks of political bloggers organized by state. — AdBrite: Not really a blog network any more … now with 20,000 sites, the agency says it competes more with AdSense than blog networks and that blogs only account for 5 10 % of its network. CEO Iggy Fanlo says the community has 650 million page views daily and 62 million per 30 days uniques with ad impressions around three billion a day.

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