According to the Pew Research Center, the social media landscape in the United States is described by a mixture of long standing trends and newly emerging behaviours. The landscape is dominated by Facebook and YouTube usage, with 73% of adults spending time posting statuses on Facebook, and 68% streaming videos on YouTube. For many young adults ranging from ages 18 to 24, 78% use Snapchat, with 71% of these users traveling the app distinctive times day by day. There are 71% within that very same age group who scroll, search, and post on Instagram on an everyday basis to boot. Half that percent uses Instagram while Pinterest 29%, Snapchat 27% and the company centric medium LinkedIn 25% are extensively utilized to extensive levels.