At this point, it’s no surprise that social media marketing is essential for your business. One of the ways that your business could benefit from social media marketing is by providing the best possible customer service. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. This includes responding to comments, mentions, and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family Lyfemarketing, 2018.
By interacting with customers through social media platforms you show them that you care. This step could go a long way in terms of building positive relationships with customers. So, don’t ignore your followers and try to get back to them in a timely manner. The demand for mobile friendly content across social media is rapidly increasing, and justifiably so. 91% of all social media users access social channels via mobile devices.
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms Lyfemarketing, 2018. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. Mobile friendly interfaces are the way forward, and if you’re marketing online you need to make sure that your content and layout is optimized for mobile. And why not?People take their smartphones everywhere with them. If you want to be accessible, you have to keep mobile in mind.