Another important part of social media control is to hold authenticity. Show your brand personality throughout posts and interactions and use a more casual, natural tone. Additionally, do not immediately delete terrible responses and comments. A squeaky clean page can look suspicious unless it fits similar studies on other systems. Rather, respond to any negativity in a polite and timely manner and effort to take the dialog offline.
We want to put forward the “good, bad, ugly” rule. Keep the good and the bad but not the ugly. Any page content material that’s offensive or harmful may be flagged and removed.