Social Media Marketing for Salons: Tips and Strategies


Post facts, assistance or photos that your target viewers would find appealing and that are in response to your brand image. For instance, in case your hair salon has a tender, fun, modern feel, your posts should match this tone. On the other hand in case your brand has more of a antique, old fashioned theme you can agree with posting pictures that follow this concept or tweet about how your company is for the woman that loves classic beauty. You should post photographs that your demographic will respond to and react to in a favorable way.

All pictures, captions or tweets should match the tone of your brand and be in line with your target age group. Before you post whatever on social media, be certain it is anything you feel your customer would want to discuss or be interested in. 2. Post photos, and a lot of them!One of the good ways businesses can use Facebook is as a visible medium. Your salon might be showcasing the work that it is most pleased with.

Whether that be fun break themed manicures or gorgeous bridal party hairstyles, pictures supply an outlet to reveal what you can do. As an advantage, photos are engaged with greater than text only posts, in fact 120% more , therefore these can also help to bring new referrals through your front doors as your existing clients share the photo with their own non-public networks. 3. Treat your Facebook Page as a miniature web page When customers arrive on your Facebook page they can be capable of finding all the advice they may be searching for. Use the loads of Facebook tabs to reveal your salon destinations, amenities, photos and reviews.

4. Engage customers via Facebook contests and giveaways In general, people love free stuff. Whether that be a $50 gift card to your beauty salon or a reduction on a beauty package for Mother’s day as seen in the image below, your clients will love the convenience of being capable of enter or obtain the merchandising while on Facebook. Also, they can likely touch upon the competition page post or share it to their own Facebook chums, developing more focus to your business. 5.

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Provide Facebook Fans with exclusive deals When Liking a enterprise on Facebook, customers like to feel as though they’re getting anything distinctive in return. You can entice them to such as you on Facebook by offering 10% off their next visit or by sharing the Page on Facebook to get hold of a gift with their next purchase. In addition, you can provide discounts to Facebook Fans which are only redeemable by mentioning the real Facebook Ad, as seen in the instance below. By understanding that these offers are only to Facebook Fans, customers will want to follow your Page more carefully and could likely tell their friends when they do score an exclusive deal. 6.


Target your Ads Use Facebook Ads to their full means through targeting. You may are looking to only target people found close to your salon, or those that like related Facebook Pages. An instance could be people that like Aveda Canada who would likely are looking to try your nearby hair salon that uses Aveda products. 1. Stay on trend Use trending hashtags to attract more users to your Instagram profile and to find out about your salon.

An instance would be to use happyeaster as one hashtag to achieve more views while appearing a picture of a vacation themed nail cropping and showcasing the salon’s facilities. 2. Use geography to your expertise Use hashtags to point out your location. That way future clients looking for a salon nearby may bump into your photo and your salon. For instance if you own a hair salon in the Yorkville district of Toronto you can follow your other hashtags and caption with Yorkville and Toronto, in order that those searching for a haircut that day can locate your business effortlessly. 3.

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Use before and after images to display your stylists’ talent Reviews and testimonials don’t need to just be a text post when it involves social media. Use Instagram to show effects in your salon. Before and after photos show transformation and can grab users’ consideration. 4. Be fun and quirky Instagram users tend to be young and on trend, and enjoy fun, quirky posts as well as just product or service associated posts.

Once in a while a feel good post can engage your customers and you can use actual quotes or photos that you are feeling defines your brand. 5. Do unique Instagram contests One great aspect of Instagram is that you can have contests that involve user generated content material. Hold photo contests among your Followers, such as “Post an image of your new summer nail clipping with the hashtag Ontrendnailsalon and be entered to win your next manicure for free!” These engage clients and are easy for customers to take part in by simply uploading a picture and including the right hashtag. If you have always wondered how to find more fans on Instagram, you’re going to find out that a contest is likely one of the best answers. 7.

Provide incentives for Instagram word of mouth Provide incentives for clients to upload an image of what that they had done at your salon reminiscent of “Have a new hairstyle or cut from Dropdead beauty salon that you only love?Upload it to Instagram with the hashtag dropdeadnyc and obtain 10% off your next visit. ” Word of mouth is essential in the salon company as trust is such a key factor when it involves hair and beauty, therefore having chums share images with their very own Instagram network is a great way to stretch your brand awareness.