Smadex integrates IAS for brand safety and viewability Smadex

This provides advertisers with a level of trust; that ads can be validated as viewable, landing on brand safe media it’s fraud free. Furthermore, operating with an impartial third party platform like IAS will allow advertisers to examine all their ad tech providers like for like against one another and industry benchmarks. It’s these common metrics that now enable advertisers to set thresholds for all ad tech providers. This helps to supply transparency and create a level gambling field around which numbers are being measured and more importantly, how these numbers are being calculated.