Catering to two absolutely alternative audiences – young ones/young adults AND their mothers – required an omnichannel frame of mind. Using a mix of Power Push and Abandoned Cart notifications with earnings generated split roughly 50:50 between these two message types, Pura Vida was capable of generate almost $650,000 in 17 months. What’s bizarre about Pura Vida’s mindset is how a variety of message types they kit as Power Pushes – from product launches and coupon codes to holiday gift guides. Pura Vida’s push notification strategy has now earned them over $1 million in sales. And with a 10:1 ROI, their approach is worth emulating if you’re working a manner brand with a fast changing stock.
The goal of Intelligent Blends is to cut out the middlemen and convey top best coffee and tea blends without delay to online clients. Striving to enforce the broadest advertising mix possible, the agency introduced push notifications in 2016. In its very first month using web push notifications Intelligent Blends generated $12,500 in additional income via a mix of Abandoned Cart notifications and Promotional Pushes . Since then, the company has managed to generate over $600,000. And if you suspect that their subscriber base needs to be massive to achieve such numbers, you may be stunned to understand that each one it took was a modest base of a few 47,000. That translates to $12.
7 generated per subscriber.