Seven Reasons Why You Shouldn’t Ignore Mobile Ad Mediation

Traditional mobile mediation systems use a “waterfall” to help publishers optimize their ad networks. This system allows publishers to prioritize the networks bidding for the inventory according to their capabilities revenue yield, or as a result of they have got a unique dating with a network granting them “first look” on all bid requests. The issue with a typical waterfall is that all of the advertisers don’t get a chance to bid in the public sale once a winner is specific, the bid requests stop. There are advanced ways to control your waterfall, but many systems give publishers the ability to take a “hands off” strategy through points that auto optimize the waterfall based on your goals like CPM, fill rate, etc.

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