Sessions vs. Users vs. Pageviews in Google Analytics Databox Blog

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“Even together with your users and classes going up this can be a good sign depending on the channel they’re coming from, the most critical thing to keep in mind is if the traffic coming to your site is certified,” says Ben Johnston of Sagefrog Marketing Group. “Are a percentage of users taking the action, making the purchase, etc that you want them to?Sessions and users don’t mean much if it’s all vanity traffic that doesn’t convert. That said, a single user can take that desired action distinctive times in the event that they’re hitting your site, so classes are often more closely regarded as successful metric.

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