Our team worked closely with the Service King team to write down and bring an artistic and compelling radio commercial that promotes their Mission 2 Hire program. Dedicated to hiring 500 veterans and their spouses at their a whole lot of collision repair facilities throughout the U. S. , the application aims to present back to the neighborhood by giving to jobs to those that deserve them most.
The 30 second radio spot captured the essence of the emblem with unique parts equivalent to an emotional angle that helped as an instance the goals of the software and provide a memorable listening experience that uniquely positioned the ad to stand aside from the contention. Narrated by 13 year Army veteran Jeremiah Kuehl, one of nearly 100 veterans recruited and hired by Service King as part of its ongoing Mission 2 Hire crusade, the radio spot was a part of a larger omnichannel marketing campaign that has included a website redesign and a multi faceted digital marketing strategy. “Audio builds brands and drives sales. Today we celebrate excellence in audio inventive on the Golden Anniversary of the Super Bowl, Super Bowl 50,” said Brandon Berman, SVP, Sports Sales and Marketing for the rivalry’s sponsor, Westwood One. “We congratulate Service King, Motel 6, and Wendy’s for their audio excellence. ” Westwood One is the exclusive national radio partner of the NFL and aired national play by play insurance of Super Bowl 50 from Levi’s Stadium in Santa Clara, California last Sunday.
Their broadcast was heard on more than 650 radio stations and simulcast on SiriusXM Radio, the TuneIn Radio App, NFL Game Pass, NFL Mobile from Verizon app, and on the American Forces Radio Network. With greater than 28 million fans engaging with their coverage via on air, electronic, and social media systems, the Super Bowl Sound Awards were created to encourage brands and their businesses to style memorable, leap forward inventive that resonates with listeners. An array of online, on air, and social media promotions inspired listeners to vote for his or her favourite Super Bowl business from nighttime Wednesday, February 3rd through 12:00 pm Monday, February 8th. Nielsen also carried out an 8 minute self administered online survey from January 29 31, 2016, among 3,030 U. S. citizens 18 and older that were not hired in advertisements.
The winner was determined in keeping with the percent of respondents rating how they liked the ad on a 1 to 5 scale. Each respondent also ranked each ad in terms of how memorable, attractive, and applicable in the event that they were capable of remember the logo or product/provider for each ad.