Server to Server SS Header Bidding Trends

Most publishers use a shopper side header bidding wrapper by which the head public sale/bid aggregation from individual demand partners takes place in the browser on the particular page of the writer. This can cause a enormous amount of latency, bid timeouts and lost income opportunities. In a shopper side public sale, javascript code calls bidders sequentially to come bids where as in a server to server environment, all bids can be be called and gathered at a similar time. Publishers could be able to combine more demand partners in a server to server atmosphere compared to a client side header bidding integration.

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