Server to Server SS Header Bidding Trends DigitalAdBlog

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Most publishers use a shopper side header bidding wrapper wherein the pinnacle public sale/bid aggregation from particular person demand partners occurs in the browser on the real page of the publisher. This can cause a massive amount of latency, bid timeouts and lost income opportunities. In a consumer side auction, javascript code calls bidders sequentially to come back bids where as in a server to server environment, all bids can be be called and accumulated at the same time. Publishers can be capable of combine more demand companions in a server to server atmosphere compared to a client side header bidding integration.

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