SEO vs SEM Which Comes First?
What is Search Engine Marketing (SEM)?
Search Engine Marketing is a site marketing effort through search engines to offer site services and products through paid efforts or through organic (non-paid) businesses
What is Search Engine Optimization (SEO)?
Actually, essentially, Search Engine Optimization is also included in the Search Engine Marketing section. SEO here has a role to increase the ranking of a website on search engine pages through organic search; that is by utilizing the use of keywords in your website.
1. On-page Optimization
On-page SEO (or on-site SEO) is all the settings that you apply directly to your site or blog to be more search engine friendly. Examples of application include the use of selected keywords in tags and meta descriptions, good URL format, proper use of headings (H1, H2, etc.), image optimization, site loading speed, and much more.
2. Off-page Optimization
Off-page SEO is more directed towards promotional activities that occur outside your website that aim to lift your site’s reputation in search engines. Simply put, just imagine this is like a ranking system where the most voted websites are in the highest position. Voting in this context is the large number of links coming from outside to your site; both from other websites, social bookmarking, social sharing, and others.
I will use the term SERP in this article. For those of you who have just heard the word SERP, this is short for Search Engine Result Page, which means the search engine results of a word entered into the system.
What’s the Difference with the Google Search Network (GSN)? What is the difference with Google Ads with Adwords?
Google Adwords and Google Ads, are the same thing. Previously, the Google advertising platform was known as Google Adwords, but in mid-2018, Google rebranded it into Google Ads. Google Ads has 2 modes of advertising, namely the Google Search Network (GSN) and the Google Display Network (GDN). In this article, to be easy to read, I call the Google Search Network (GSN) the term Google Ads.
Which one should you use first? SEO or GSN?
Well, now you already know the difference between GSN and SEO. In more detail, I will explain one by one based on my experience.
Google Ads = Fast Ads, Organic SEO = Long Lasting
By using Google Ads, you only need to do the initial settings of a campaign and the system will display your ads in less than 30 minutes. While with SEO strategies, you need more time. When a new article or page is published on your site, maybe with a certain strategy you can see it in the top 10 of Google in less than 2 months, but usually a new article or page is stable in the top 10 Google page in 2 months – 6 months , and this can take longer if you target keywords that have a lot of competition
Google Ads = Greater Reach, SEO = All pages are Landing Pages
Thousands of keywords can be targeted at the same time with Google Ads for certain pages (landing pages). But in SEO, all pages of your site are basically landing places for your site, in SEO more and more relevant and quality pages, the greater the potential customers you can get.
Google Ads = Relatively Easier to Learn, SEO = Not Standard and Full of Assumptions
Especially for those of you who want to do Google promotion yourself. Studying Google Ads, Google provides a learning platform at the Academy for Ads and even Google runs a certification program, a different condition from SEO which has never been published by default. Even Google only provides one page SEO guide on its site. To this day, Google has never made it clear how the ranking algorithm method in SERP works, all SEO consultants basically practice what they consider to be working at the time. Another challenge is that Google always makes updates to their algorithms to be able to index relevant sites better while ‘fighting’ SEO consultants who use the ‘rogue’ method to exploit previous algorithms. (a method known as BlackHat SEO). You need to be more careful when using seo services by third parties.
Google Ads Ads are for Promotion, While Organic SEO is Trust
We can conclude this is the same as Selling vs Branding. This is an important basic difference. With SEO, you find it difficult to change the description of your listing, while through PPC this is very easy to do. Therefore, your basic goal in doing SEO is actually more focused on long-term branding, while with Google Ads your focus is selling short-term or reaching new potential customers quickly (awareness). Statistically, Conversions from Organic visits (SEO)
Which is Cheap or Expensive?
Many people choose to use SEO because getting into the top 10 is free while AdWords is a method of advertising that uses fees. This is not entirely true, because with SEO you still use costs such as SEO services, article writing services, proxies, software and so forth. If you do the entire SEO campaign alone, there is still a ‘cost’ that you have to ‘pay’ for, namely time and article creation. SEO practitioners must optimize the site with certain techniques (and subscribe to certain tools as well) consistently for some time until your site starts ‘crawling’ towards the top 10.
How Google Ads and SEO help each other.
Google You can help you test your site’s performance, this performance test is good at the start of launching a site where you need data to see how your site is performing. And Google Ads can help you for that without having to wait months for visitors to enter through Organic
Google Ads can also help you to find relevant keywords in your site through a “Dynamic Search Ads” campaign, where Google’s engine tries to find relevant words in search engines that match your site.
SEO can also help keywords that you can promote, one form of report on Google Ads.