A new entrant to the top 10 this year is content material advertising that’s a mirrored image of the increasing importance on providing more than just product/service points and benefits to clients in order to get them to buy. Content is the glue for the intersection of SEO and Social Media. Content is often the result of social interactions online and content material can be shared and associated with, increasing it’s visibility within a wide variety of search. I wouldn’t be stunned if Content Marketing jumped a few more spaces next year. According to the Junta42 Content Marketing Spending Report, 59% of retailers surveyed planned to augment content advertising spending in 2010.