I would link to the ‘London Plumber Services’ page from the side menu. It’s still a sitewide inner link but it doesn’t have the danger associated with footer links. And my other method can be, as you suggest, linking to the ‘London Plumber Services’ page from other pages that address a specific aspect of London Plumber Services e. g.
‘Pimlico Plumber Services’, ‘Hammersmith Plumber Services’, Commercial Plumber Services in London’, ‘Domestic Plumber Services in London’, ‘Emergency Plumbing Services in London’, ‘Heating Installation Services in London’, ‘Gas and Oil Services in London’ etc. Those satellite pages would in combination create a subject matter cluster that could give topical authority to the hub page ‘London Plumber Services’. In time, the hub page would have a superb opportunity of rating on Page 1. “Essentially, if you’re losing links in other people’s internet sites and you’re using those to ahead PageRank to your online page then that’s kind of an unnatural link…If you’re doing this for your clients then not less than they want to be acutely aware of this and they want to see this as anything that they’re willingly placing there. So, instead of hiding it in a footer or obscuring it by hook or by crook on the sites that’s anything I’d made as clear as feasible and if you’re using this so that it will promote your website design or your SEO agency, then using a nofollowed link is simply fine as it lets people click on that link, go to your website, see your services and make a professional determination about your online page….
It may be something that is very naturally seen there and visible to the buyer that they understand that this link is there and if you’re only putting it there for advertisements applications then putting a nofollow on that link makes it just as advantageous in the sense that users are still able to find your web page and to see your services there. ”If you think that it’s really necessary to use a sitewide back link, like a footer back link, the best idea is to tag it with a nofollow characteristic. Just to play it safe. It tells Google not to be aware of your link, turning your action into a white hat effort. However, if you just must have a home page dofollow link with the intention of passing the link juice, you need to be very careful. Generally, a dofollow link to your company or domain name e.
g. , “Joe Smith Web Design” shouldn’t be a difficulty. The challenge arises when the anchor text is complex and rich with keywords e. g. ,”best website design freelance company hire” which makes it look very unnatural in the end.