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Fast ahead to today. Customer B also needs a blender. She Tweets, “I need a new blender that can handle my monster smoothies, any concepts?” Yes, that’s under 140 characters. She may also message a few chums on Facebook asking an analogous question.

Some options come her way and she or he “Googles” the logo / model names. While she’s on the store websites there are product reviews, and some have articles and downloadable recipe books. Another links to a food/cooking community. After cautious attention she makes a decision to buy one. Then she posts a thank you to her Facebook friends for helping decide on a new blender with photos of her first smoothie.

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