The online visibility leadership and content material marketing platform SEMrush is increasing into the realm of PR as a carrier with its lately announced acquisition of the PR SaaS startup Prowly. Warsaw based Prowly, whose outdated traders include IQ Partners, Internet Ventures and Bluerank, has enabled agencies of all sizes to put up greater than 75,000 thoughts to data by way of its media database of greater than 1m newshounds and influencers. The startup also offers CRM functionality, custom tailored online newsrooms, email campaigns and sophisticated PR analytics to its consumers who include Spotify, LG, ASUS, Vimeo and other top global brands. Prowly also has probably the most maximum rankings for digital PR owners on G2 and Capterra. We’ve put together a list of the best onpage SEO tools availableAccess your files from anyplace with the best cloud garage servicesAlso check out our roundup of the good CRM softwareCurrently the agency is cash flow break even at over $1m in annual recurring revenue ARR and its year over year ARR growth is in the triple digits with the general public of new revenue coming from the US and Western Europe.
Prowly acquisitionIn a press release announcing the deal, chief strategy officer at SEMrush Eugene Levin defined that the company were following Prowley’s rise for the past numerous years before it at last determined to make an offer, saying:“We had Prowly on our radar for numerous years, and when we saw that they could generate foreign traction, we decided to make an offer. The Prowly team has validated strong execution to date and we are excited to aid them keep scaling globally. At a time when agencies are struggling to interrupt throughout the noise and in person meetings are rarely feasible, digital PR platforms like Prowly bring more value than ever. Integrations with SEMrush can help Prowly users consider the SEO value of their PR activities. Further, we expect to add SEMrush content material advertising and marketing tools to Prowly, offering users enhanced PR measurement capabilities and the ability to remember their overall brand health online. ” Once the acquisition is complete, Prowly will preserve to operate as a stand alone brand.
However, it’s going to also be tightly integrated into the SEMrush environment. Additionally, Prowly CEO Joanna Drabent and CPO Sebastian Przyborowski will keep in their present roles.