Describing what the content is about is essential because the reader in another way will be disenchanted when the content material is not about what she expected. This might seem obvious but is not for each writer. Since click through rate is so vital, it may seem attractive to use cheap tricks to get the reader to click, but it you fool the reader once she might not come back. We all hate click baiting headlines most popular you to content not living up to what you anticipated. Make sure your visitors won’t be disenchanted.
That said, there’s a very fine line between genuinely compelling content that draws the right levers in our brains, and the sensationalist crap published by tabloids in a brazen effort to get you to click through.