Search Engines Definition and Kinds
There is no way that anyone of you has never used a search engine or search engine. Maybe you also found this article using search engines like Google or Bing. In this article we will discuss all about search engines, including understanding, how to work, SEO, and various search engines or search engines other than Google.
Definition of Search Engines
Search engines are websites that collect and organize content from all parts of the internet. To use it, you just enter what you want to search for and the search engine will give you various links to content that matches what you are looking for. Search results pages, commonly called search engine results pages, or SERPs, give you results from the most relevant content to none. The way search engines determine rankings is different.
Search engines also like to change algorithms to improve user experience. Each search engine aims to understand how users use search engines and give them the best answer for their search. That way, search engines can provide high-quality and most relevant answers.
How Search Engines Work
Search engines use programs that are often referred to as spiders, robots, or crawlers to search for content from all corners of the internet. These crawler search results are then used by search engines to build internet indexes.
Most search engines will tell you about how to increase your page rank in the search results pages, the algorithm they use is well maintained and often changes to avoid abuse. But by following some proven search engine optimization (SEO) techniques, you can ensure that your website is well indexed and remains high in ranking.
Search Engine Optimization (SEO)
Perhaps many of you are familiar with the term SEO or Search Engine Optimization. SEO itself can be interpreted as an activity undertaken to increase your website’s ranking on search results pages. To achieve a high ranking you need to do a number of things. This activity is divided into two, namely on-page and off-page strategies.
On-page SEO are things that relate to what’s on your website. Factors that influence on-page SEO include technical settings, the quality of your coding, text and visual content, and how user-friendly your website is.
Because on-page SEO is related to what is on your website, of course it will be easier for you to manage it. If you make a good website, your website will start to rank in Google. In addition, by focusing on on-page SEO, you also help your off-page SEO strategy so that the chances of your website getting a higher ranking are also higher.
Off-page SEO is SEO factors that come from outside your website. For example, backlinks from other quality websites, social media, and marketing activities outside your website. If you want to focus on off-page SEO, the first thing you have to do is get as many backlinks from other websites. But keep in mind that a website that places a URL on your website must be a quality website. The more relevant links you get, the higher your ranking on Google.
Various search engines
The following are some popular search engines on the internet. The way it works itself is the same, you only need to enter the keywords and press the enter key. But they can give different results and features.
Who does not know Google? Today, Google is the most used search engine in the world. Google processes millions of searches every day. Google’s own search engine is available in 123 languages. Google itself collects millions of information from its users and uses it to add features to its search engine. As the most used search engine, Google controls 90% of the search engine market. This makes Google much bigger when compared with competitors.
Bing is a search engine from Microsoft. Before Bing, Microsoft had MSN Search, Windows Live Search, and Live Search. Bing is the second largest search engine in the United States. Bing holds 20% of the total search volume, behind Google holding 64% and Yahoo with 12% of the total search volume on the Internet.
Before Google took over the search engine market, Yahoo! is one of the world’s biggest search engines. Since 2011, Yahoo’s search engine has been run by Bing. For now, Yahoo is the third largest search engine in the US after Google and Bing.
Before known by its name now, Ask.com is known by the name Ask Jeeves. Ask.com actually has a different format than other search engines. This search engine has a question / answer format where the questions will be answered by other users. Besides question / answer, there is also a polling format.
DuckDuckGo is the most popular private search engine. Private search engine itself is a search engine that does not track its users and displays its search results pages with additional protection. Users can use DuckDuckGo without seeing advertisements or advertisements.
According to data from Alexa, Yandex.ru is Yandex.ru is one of the 30 most popular websites on the Internet. In addition, Yandex.ru also ranks 4th on the Russian-language website. Yandex presents itself as a technology company that builds smart products and services supported by machine learning. According to Wikipedia, Yandex operates the largest search engine in Russia with around 65% market share in the country.
We have already discussed various things about search engines. For a business, search engines certainly provide a lot of convenience; so they can be found by many people with just one click.
In addition, we have also told you several search engines besides Google, although Google still holds the title as the best and most popular search engine. Indeed there is a possibility that other search engines will become more famous, maybe even there will be a variety of new search engines that will later appear. But for now, Google and Bing still hold the title of the most popular and most used search engine. I hope this article is useful and don’t forget to advertise your business or online products using our services because only for a small fee you can promote your product / service to the world with Froggy Ads.