Search engine: understanding, how to work, and the types
There is no possibility of you never use search engines or search engines. Maybe you also found this article using search engines like Google or Bing.
Definition of search engines
Search engines or search engines are websites that collect and organize content from all parts of the Internet. To use it, you can just enter what you want to find, and search engines will give you various links to content that matches what is sought.
Search page results, commonly called Search Engine Results Page or SERP, provide results to you from the most relevant content until no. The way search engines determine the ranking is different.
Search engines also like changing algorithms to increase user experience. Each Search Engine aims to understand how users use search engines and give them the best answers to their search. That way, search engines can provide high-quality and most relevant answers.
Search engine work
Search engines use programs that are often referred to as spiders, robots, or crawlers to find content from all corners of the internet. These crawler search results are then used by search engines to build internet indexes.
Most search engines will tell you about how to increase your page rank on the search results page, the algorithm they use is well maintained and often changed to avoid abuse.
But by following several proven search engine optimization techniques (SEO), you can ensure that your website is indexed well and remains high in rank.
Search Engine Optimization (SEO)
Maybe many of you are familiar with the term SEO or Search Engine Optimization. SEO itself can be interpreted as an activity carried out to increase the ranking of your website on the search results page. To achieve a high ranking you need to do some things. This activity is divided into two, namely the on-page and off-page strategies.
On-Page SEO is things related to what is on your website. Factors that affect SEO on-page include technical settings, quality of your coding, text and visual content, as well as how user-friendly your website.
Because the on-page SEO is related to what is on your website, it will certainly be easier for you to organize it. If you create a good website, your website will start in Google’s ranking.
Besides, focusing on the on-page SEO, you also help your SEO off-page strategy so that the possibility of your website gets a high ranking is also higher.
Then what is the SEO off-page?
Off-page SEO is SEO factors that come from outside your website. For example, backlinks from other quality websites, social media, and marketing activities outside your website. If you want to focus on off-page SEO, the first thing you have to do is get backlinks from other websites as possible.
But keep in mind that websites that put the URL to your website must be a quality website. The more relevant the link you get, the higher your ranking on Google.
Search engine types
The following are some popular search engines on the internet. The way it works itself is the same, which is that you just enter the keyword and press the Enter key. But they can provide results and different features.
Who doesn’t know Google? At present, Google is the most widely used search engine in the world. Google processes millions of searches every day. Google Search Engine itself is available in 123 languages.
Google itself collects millions of information from users and uses it to add features to the license machine. As the most widely used search engine, Google controls 90% of the search engine market. This makes Google much bigger compared to competitors.
Bing is a search engine from Microsoft. Before Bing, Microsoft has MSN Search, Windows Live Search, and Live Search. Bing is the second largest search engine in the United States.
Bing holds 20% of the total search volume, behind Google that holds 64%, and Yahoo with 12% of the entire search volume on the internet.
Before Google mastered the search engine market, Yahoo! is one of the world’s biggest search engines. Since 2011, Yahoo’s search engine has been run by Bing. For now, Yahoo is the third-largest search engine in the US after Google and Bing.
Before being known as his name now, Ask.com is known as Ask Jeeves. Ask.com has a different format from other search engines.
This one search engine has a question/answer format where the questions will be answered later by other users. Besides asking / answer there is also a polling format.
DuckDuckGo is the most popular private search engine. Private Search Engine itself is a search engine that does not track its users and displays the search results page with additional protection. Users can use DuckDuckGo without viewing advertisements or advertisements.
According to data from Alexa, Yandex.ru is Yandex.ru is one of the 30 most popular websites on the Internet. Besides, Yandex.ru also occupies a ranking 4 in the Russian-language website.
Yandex Displays itself as a technology company that builds smart products and services supported by machine learning. According to Wikipedia, Yandex operates the largest search engine in Russia with around 65% market share in the country.
We have discussed various things about search engines. For a business, the search engine certainly provides a lot of convenience; So that they can be found by many people with just one click. In this article, we have also shared articles that you can read to increase the ranking of your website in search engines.
Besides, we also have told you some search engines other than Google, even though Google still holds the title as the best and most popular search engine.
Indeed there is a possibility that other search engines will become more famous, maybe even there will be a variety of new search engines that will later appear. But for now, Google and Bing still hold the most popular and most widely used search engines.
If you have questions or want to share knowledge, don’t hesitate to leave comments in the comments column below this article. Hopefully, this article helps!
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