Search Analytics from SES Chicago ‘

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Search Analytics12/07/2009 Close 10:48 Brian Ussery @beussery: Welcome to Search AnalyticsSearch AnalyticsCut to the chase!Use analytics tools to get the actual answers you need about your search advertising campaign’s financial functionality, your users’ on site behaviors, and the way to look for major red flags in traffic styles. This slate of specialists will keep you concentrated in preference to poring via hundreds of pages of meaningless facts. Moderator: Richard Zwicky, Founder and CEO, Enquisite Speakers: Matt Bailey is educating a one hour Express Site Clinic entitled “Small Changes, Big Results” Matthew Bailey, SES Advisory Board and President, Site Logic Marketing Jim Sterne, Chairman, Web Analytics Association and Founder, eMetrics Marketing Optimization Summit Dennis R. Mortensen, Director of Data Insights, Yahoo!Jim leads offWhen it involves analytics the question is what for those who use?Monday December 7, 2009 10:54 Brian Ussery @beussery11:08 Brian Ussery @beussery: Search engine de Optimization and the factitious birthday celebration of yet an alternate Google biological search lottery winner.

Is the main descriptive snippet of value, maybe not if no conversions. If sites remove themselves from search engines other companies may be forced to come back without delay for content. Not sure if this is a statement about the Murdoch “affair” or not but interesting to notice…. Monday December 7, 2009 11:08 Brian Ussery @beussery11:14 Brian Ussery @beussery: QandA: Which is best SEO or social for ROI?query avoidedIs this the Murdoch model?Dennis says maybeQuesiton about Google DNS?look at goals Monday December 7, 2009 11:14 Brian Ussery @beussery11:17 Brian Ussery @beussery: Previous question leads into impact of personalization on analytics. Answer, is that analytics may give help in terms of SEO ROI dimension. Monday December 7, 2009 11:17 Brian Ussery @beussery11:19 Brian Ussery @beussery: Dennis says it’s possible to extrapolate to other engines so that you can inspect the longer term and mentions it as a good signal.

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Matt chimes in with measuring conduct of users and the way they arrived at search outcomes as well as page. Different users use different engines. Monday December 7, 2009 11:19 Brian Ussery @beussery11:20 Brian Ussery @beussery: How to deprogram classic agents?What, change language to ROI terms. Monday December 7, 2009 11:20 Brian Ussery @beussery11:22 Brian Ussery @beussery: Rep management query question. do not like query Monday December 7, 2009 11:22 Brian Ussery @beussery11:24 Brian Ussery @beussery: Keep evaluation in context and never in a void of pure analytics.

User conduct is different based of page they came from. Monday December 7, 2009 11:24 Brian Ussery @beussery11:29 Brian Ussery @beussery: Dennis says says new Google analytics functions illustrate the course of the industry.