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For years now, Search Engine Optimization SEO for websites has been honed into a fine art with entire companies devoting abundant effort to defining best practices and touting the cost of SEO for raising a site’s functionality on biological search listings. While I believe in the power of SEO, there’s a new offering we have began offering to clients which we call Social Media Optimization SMO. The concept behind SMO is simple: implement changes to optimize a site in order that it is more easily associated with, more highly visible in social media searches on custom se’s along with Technorati, and more frequently blanketed in relevant posts on blogs, podcasts and vlogs.
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