Today we’re talking to five time bestselling author and trend curator Rohit Bhargava about the largest trends in culture, media, and consumer behaviors. Rohit also shares insights from his latest book, Non Obvious, and reveals his five step method to remodeling leaders into intuitive predictors of the most recent models in commerce and media. We also break down the best ways to seize new ideas, explore the insurgence of fierce femininity in enjoyment, and much more. Topics include: The real definition of trend What it means to be fickle together with your ideas and why it really works The power of attractiveness and simplicity Passive loyalty vs. active loyalty Why cultural cues of a company always come from the management Rohit Bhargava has dedicated his career to assisting brands and leaders become more influential and believable by embracing their humanity and personality.
He is the author of five bestselling enterprise books on wide ranging topics adding enterprise trends, and trust and believability. His books include Non Obvious, Likeonomics, and, Personality Not Included, which won the celebrated Gold Atticus Award. Over the past 18 years, Rohit has advised a whole bunch of global brands as a former government at two highly reputable advertising and marketing businesses Ogilvy and Leo Burnett and has lived and worked in numerous international locations, including Australia and the Philippines. Since leaving the corporate world to become an entrepreneur, Rohit has headquartered varied businesses including the Influential Marketing Group – an self sustaining advertising + approach consultancy, Ideapress Publishing – an self reliant writer of company books and most recently, The Non Obvious Company – a singular network of specialists committed to helping pioneering leaders evolve and transform their business to prevail sooner or later. Rohit is a two time TEDx speaker and the writer of the “Influential Marketing Blog”, which was named one of the vital top 25 advertising and marketing blogs in the world by AdAge Magazine. Learn more about Rohit Bhargava: rohitbhargava.