Remarkable Mobile Marketing Campaigns this

VR and AR are 2 hot technologies for mobile at the moment, people often get these confused. Virtual Reality VR is the simulation of three dimensional images or environments that users can interact with through the use of equipment corresponding to gloves or helmets with sensors. On the other hand, Augmented Reality AR is technology that creates a pc generated image that’s mixed with the user’s view of the genuine world. In short, VR allows a user to see a whole various world, whereas AR allows a user to see combos of our world plus three dimensional images. Popular mobile apps that have used VR and AR generation are Pokémon Go and Snapchat.

The behind the scenes content took the logo to an entire new private level that piqued the attention of Snapchatters. In the top, applying a different approach to their content and taking them to a whole new personal level proved advantageous, as National Geographic was capable of exponentially grow its followers on Snapchat by 3 million in a span of only 3 months. The brand also saw 2x growth in of completion rate, 2 4x growth in daily active users, and 50% increase in revenue due to Snapchat. The concepts also allowed them to introduce their brand to a more youthful, more tech savvy audience who might not have been captured if their advertising techniques didn’t expand to mobile channels.